What is The Fluid Concept Membership?

Tailored advice for modern media businesses of any size, every single week


Understanding a trend or a theory that might be meaningful to your media enterprise is one thing - knowing how to apply it is completely different. Factors from the size and demographic make up of your audience, to the format of media or maturity of the category you belong in, all have an impact on the strategy of your digital media business, meaning the only responsible (yet highly annoying) answer to a question like: "Should we be putting ads in our social feed?" is... it depends.

The best way around this is a process that provides one-on-one advice and gets into the specifics of your media business. TFC Membership has been created to offer personalised advice on a topic by topic basis, every week in an accessible way.

How will it work?

When will it start?

TFC Membership will be starting in September. There is a 50% discount for 12 months running for anyone that signs up before the end of September.

What is The Fluid Concept & who is Bola Awoniyi?

The Fluid Concept is a consultancy that helps influencers & modern media organisations build the right business models to monetise their content

TFC does this through three services; by providing content via a free blog and newsletter, this membership delivering affordable consultancy in bitesized pieces through a membership, or through bespoke consulting projects.

Bola Awoniyi is an award-winning digital media entrepreneur & consultant. Alongside running The Fluid Concept, he is co-founder & publisher of Black Ballad. His focus on the business strategy of taking the media platform from a free blog, to a digital lifestyle subscription serving black women, helped it raise £11,000 in prelaunch sales and now boasts paying customers from eight countries.

What readers say

"Bola has had a really positive impact on not only my approach to my business but the business itself. He shares practical guidance and helps a lot when it comes to formulating strategies. I can't overstate how much working with Bola has helped me grow my business."

— Mariam, Black British Bloggers

FAQ

Who is TFC Membership for?
TFC Membership is for anyone that wants to take their digital media operation seriously, wherever they are on their journey to building a personal/influencer brand, media business or content team in a marketing department.

How much is it?
TFC Membership is £8/month or £80/year. Memberships are designed for a single user.

Why do you share my question and answer with other members?
There is a lot of value in reading and learning from the questions others in a similar situation could ask - they may ask questions you didn't know you needed to ask.

Can I forward the emails?
When it comes to the free posts, spread them as far and as wide as you like, on whatever platform you currently prefer. Occasionally forwarding subscribers-only emails is just fine too.

Why don’t you provide a “normal consultancy”?
I do! This membership service has been designed specifically with the thousands of solo creators, influencers & small media/startup teams, who can’t afford “normal consultancy”, but need the help to figure how they can create the best business for their content.

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​Exploring business strategy for creators, influencers & modern media companies